How does 2 Corinthians 4:5 emphasize serving others over self-promotion?

◄ 2 Cor 4:5: Serving others vs. self-promo? ►

The verse in focus

“For we do not preach ourselves, but Jesus Christ as Lord, and ourselves as your servants for Jesus’ sake.” (2 Corinthians 4:5)

What the verse says about our message

• “We do not preach ourselves” – the spotlight never belongs on the messenger.

• “Jesus Christ as Lord” – the gospel’s theme is the lordship, authority, and saving work of Christ.

• When Christ is exalted, self-promotion is displaced; His glory becomes the only agenda.

What the verse says about our identity

• “Ourselves as your servants” – the Greek term doulos conveys a bond-slave, one who lives to carry out another’s will.

• Paul ties that servanthood “for Jesus’ sake,” anchoring it in loyalty to Christ, not in human applause.

• Ministry is therefore defined by lowering ourselves so others rise in Christ.

Serving others: the pattern of Christ

• Mark 10:45 – “For even the Son of Man did not come to be served, but to serve, and to give His life…”

• Philippians 2:5-8 – Christ “emptied Himself, taking the form of a servant.”

• John 13:14-15 – After washing the disciples’ feet, Jesus says, “I have set you an example.”

• The servant posture is not optional; it mirrors the very heart of the Lord we proclaim.

Self-promotion versus gospel promotion

• Galatians 1:10 – Seeking the approval of man nullifies servanthood to Christ.

• John 3:30 – “He must increase; I must decrease.”

• 1 Corinthians 2:2 – “I resolved to know nothing while I was with you except Jesus Christ and Him crucified.”

• 2 Corinthians 4:7 – “We have this treasure in jars of clay” so that the surpassing power is seen as God’s, not ours.

Practical ways to live 2 Corinthians 4:5

• Speak of Jesus more than of personal achievements or experiences.

• Pursue tasks that bless others yet carry no platform or spotlight.

• Measure success by faithfulness to Christ and edification of others, not by recognition.

• See every interaction as an opportunity to serve “for Jesus’ sake,” remembering the One who first served us.