How does John's baptism guide evangelism?
How can we apply the example of John baptizing to our evangelism efforts?

Setting the Scene

“Now John was baptizing at Aenon near Salim, because there was plenty of water, and people kept coming to be baptized.” (John 3:23)


Go Where Provision Meets Need

• John chose Aenon “because there was plenty of water.”

• Principle: Seek places where God has already supplied resources—open hearts, opportunities, relationships.

• Cross-reference: Acts 16:13—Paul looks for a place of prayer by the river where worshipers might gather.

• Application: Identify natural “watering holes” in your community—coffee shops, parks, online forums—where conversations can flow freely.


Stay Focused on the Gospel, Not the Crowds

• People “kept coming,” but John never shifted focus from repentance and pointing to Christ (John 1:29).

• Cross-reference: 1 Corinthians 2:2—Paul resolves to know nothing “except Jesus Christ and Him crucified.”

• Application: When platforms grow, resist distraction; keep Christ central.


Create Space for Immediate Response

• John’s message always led directly to action—baptism on the spot (Luke 3:10-14).

• Application steps:

– Present the call to repent and believe clearly.

– Offer tangible next steps: prayer, baptism classes, small groups.

– Keep obstacles low; make it easy for seekers to say yes.


Model Humility and Teamwork

• John acknowledged, “He must increase; I must decrease” (John 3:30).

• He involved disciples (John 3:25-26), showing ministry is shared.

• Application:

– Celebrate others’ successes; avoid territorial attitudes.

– Train and release new evangelists rather than building personal empires.


Rely on Abundance, Not Scarcity

• “Plenty of water” pictures God’s overflowing grace (Isaiah 55:1).

• Cross-reference: Revelation 22:17—the Spirit and the Bride say, “Come… take the water of life freely.”

• Application: Approach evangelism with confidence that the gospel never runs dry; offer it generously.


Practical Takeaways

1. Scout and pray over strategic locations where people naturally gather.

2. Craft a concise gospel presentation that invites immediate response.

3. Keep baptism and other first-steps visible and accessible.

4. Mentor others; multiply rather than monopolize.

5. Serve from a mindset of God’s limitless supply, not fear of running out of time, resources, or receptivity.

What does John 3:23 reveal about the practice of baptism in early Christianity?
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